Anova Fertility & Reproductive Health
25 Sheppard Ave. W., Unit 650
North York (Toronto), ON
174patients have viewed this clinic
Established
2016
Locations
5
Doctors
6
Private IVF
$13,999 (excludes medications $5,000-$9,000+)
About
Anova Fertility & Reproductive Health is one of Ontario's leading next-generation fertility clinics, operating five locations across the province: a downtown Toronto office at 40 University Ave., a multi-day clinic in North York on Sheppard Ave., Tricity sites in Guelph and Waterloo, and a Sudbury location serving Northern Ontario. Founded in 2016 by Dr. Marjorie Dixon — a Reproductive Endocrinology and Infertility specialist repeatedly named to Toronto's Top Doctors lists — Anova pairs one of Canada's most advanced embryology laboratories with a 'high-warmth, high-touch' model of patient care. The clinic publishes transparent pricing online and offers a full menu of fertility services including IVF ($13,999, excluding medications), IUI fully covered under the Ontario Fertility Program, egg freezing packages starting at $8,999, PGT-A genetic testing, donor egg and donor sperm cycles, gestational surrogacy supported through Anova's NMT partnership, and oncofertility preservation for cancer patients.
Anova is a fully participating Ontario Fertility Program (OFP) clinic and recently received expanded provincial funding to deliver more publicly funded IUI, IVF, and fertility preservation cycles. Inclusivity is central to the brand: Anova has built an international reputation for 2SLGBTQI+ family building, supports single individuals and couples through donor pathways, and offers care in over 30 languages including Mandarin, Cantonese, Farsi, Punjabi, Tagalog, Spanish, Hindi, Tamil, and Arabic. Treatment financing is available through Anova's Beautifi partnership (loans up to $50,000), and the clinic walks patients through the federal Medical Expense Tax Credit.
With six fertility specialists led by Dr. Dixon and clinics spanning the GTA, Tricity, and Northern Ontario, Anova is a high-volume option for Ontario patients seeking comprehensive fertility care.
What Makes Them Unique
Complex Cases & Specialty Programs
Clinic markets clinical excellence and a 150+ years combined team experience but does not explicitly publish a complex-cases statement on its services pages.
Research & Affiliations
Anova operates Canada's first 'next-generation' embryology laboratory and states the lab supports other Ontario fertility clinics. Dr. Marjorie Dixon serves as Assistant Professor at the University of Toronto, sits on the Board of the Midwest Reproductive Symposium International, and is on McGill University's President's Advisory.
Treatments & Pricing
Intrauterine Insemination (IUI)
Intrauterine insemination places carefully prepared sperm directly into the uterus around ovulation, often paired with stimulation medications to improve the chance of pregnancy.
Price
Covered by OFP (Ontario Fertility Program). Add-ons: mandatory sperm wash $750; medication $500-$3,000+
IVF
A full IVF cycle includes ovarian stimulation, egg retrieval, fertilization in Anova's onsite next-generation embryology lab, and embryo transfer.
Price
$13,999 (excludes medications, which range $5,000-$9,000+)
Egg Freezing
An egg freezing cycle takes about 10-14 days and includes ovarian stimulation, retrieval of mature eggs, and immediate vitrification for future use.
Price
$8,999 — first year of storage included; medications $5,000-$9,000+ extra
Embryo Freezing
Viable embryos created through IVF can be cryopreserved and stored for future frozen embryo transfer cycles.
Price
Storage $695/year; Frozen Embryo Transfer (FET) $3,350
Fertility Preservation
Anova provides elective fertility preservation through egg, sperm, and embryo freezing for patients who want to plan ahead for future family-building.
Price
Egg freezing $8,999; sperm freezing $850 (1yr storage included); annual storage $695/year
Ovulation Induction
Ovulation induction uses fertility medications to stimulate the ovaries and trigger egg release, often as part of timed intercourse, IUI, or IVF cycles.
Price
Often included within treatment cycle pricing; medications range $30-$2,000+ depending on protocol
Egg Donation
Anova supports patients building families through donor eggs, with experience matching to anonymous, semi-known, or known donors via trusted agencies.
Sperm Donation
Donor sperm is available through partnerships with regulated sperm banks or through known donors after appropriate screening, for use in IUI or IVF.
Surrogacy / Gestational Carrier
Anova supports gestational surrogacy and partners with Nest Mommy Tummy (NMT) to help intended parents connect with potential surrogates and navigate the medical, legal, and psychological steps.
Genetic Testing (PGT)
Preimplantation Genetic Testing for Aneuploidy (PGT-A) screens embryos to identify those most likely to result in a successful pregnancy.
Price
$5,000 (up to 5 embryos)
Medical Fertility Preservation
Anova's oncofertility program helps cancer patients preserve fertility before treatment through egg, sperm, or embryo freezing, with prioritized scheduling.
Price
OHIP covers the freezing procedure for medical reasons; storage and medications are not covered
Pricing & Funding
Inclusivity & Accessibility
2SLGBTQI+ Welcoming
Dedicated 2SLGBTQI+ Family Building service page; clinic states it has built an international reputation for warm and inclusive 2SLGBTQI+ care, drawing patients from across Canada, the US, EU/UK, and Australia.
Single Parents by Choice
Donor Assisted Fertility page explicitly addresses 'couples or single individuals' and supports single-parent pathways via donor sperm, donor eggs, and surrogacy.
Languages Offered
Arabic; Azerbaijani (Azeri); Belarusian; Cantonese; English; Farsi (Persian); French; Gujarati; Hebrew; Hindi; Indonesian (Bahasa Indonesia); Italian; Kannada; Malayalam; Malay (Bahasa Malaysia); Mandarin; Marathi; Polish; Portuguese; Punjabi; Russian; Shanghainese; Spanish; Swahili; Tagalog; Tamil; Telugu; Turkish; Twi; Ukrainian; Urdu; Vietnamese (32 total)
Medical Team
Dr. Marjorie Dixon
Reproductive Endocrinology and Infertility (rei) · Obstetrics and Gynecology (ob-gyn)
Founder, CEO & Medical Director. MD, FRCSC, FACOG, REI. McGill University School of Medicine. Frequent media expert; named to Toronto's Top Doctors lists.
Dr. Meredith Giffin
Ob/gyn Specialist in Fertility
Primary Physician of Anova's TriCity Clinics (Guelph & Kitchener-Waterloo).
Dr. Haidar Mahmoud
Ob/gyn Specialist in Fertility
OB/GYN specialist in fertility care.
Dr. Alyse Goldberg
Endocrinology
Endocrinologist; MD from University of Toronto (2010); residency in Internal Medicine (Western University); Endocrinology fellowship (U of T, 2015); reproductive endocrinology fellowship at Women's College Hospital.
Dr. Harmony Ho
Reproductive Endocrinology and Infertility (rei)
REI specialist on Anova's medical team.
Dr. Prema Vaidyanathan
Ob/gyn Specialized in Fertility
OB/GYN specialized in fertility on Anova's medical team.
5 Locations
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MainAnova Fertility — North York
Full-service25 Sheppard Ave. W., Unit 650
North York (Toronto), ON, Canada
Neighbourhood: Yonge & Sheppard / Willowdale
Get directionsAnova Fertility — Downtown Toronto
Full-service40 University Ave., Suite 420
Toronto, ON, Canada
Neighbourhood: Downtown / Financial District
Get directionsAnova Fertility — Guelph (Tricity)
Satellite (monitoring)89 Dawson Road, Unit 113
Guelph, ON, Canada
Neighbourhood: Onward Willow
Get directionsAnova Fertility — Waterloo (Tricity)
Satellite (monitoring)430 The Boardwalk, Unit 402
Waterloo, ON, Canada
Neighbourhood: The Boardwalk
Get directionsAnova Fertility — Sudbury
Satellite1596 Regent Street
Sudbury, ON, Canada
Neighbourhood: South End
Get directionsWait Times & Referral
What Patients Say
Based on Google: 3.3/5 from 258 reviews
Patients love
- Compassionate frontline staff (nurses
- Ultrasound techs
- Admin)
- Clean
- Modern facilities
- Successful pregnancies attributed to clinic
- Some patients praise specific physicians
- Multilingual support is a real differentiator.
Common concerns
- Communication breakdowns and slow follow-ups
- Billing and recurring storage-fee surprises
- Perception of being pushed toward IVF
- Difficulty reaching staff by phone
- Last-minute appointment cancellations
- Higher pricing vs. peers reported by some patients.
Add-on Treatments & Tests
Sperm wash $750; AMH $130; PGT-A $5,000 (up to 5 embryos); FET $3,350; Storage $695/year; Sperm freezing $850; ICSI not_found; IV therapy not_found
Recognition & Connect
Notable Press & Recognition
- 2026-04 Cantech/Newswire — additional OFP funding announcement
- 2026-03 The Social — Endometriosis
- 2026-03 The Post — Top Toronto 500 Doctors
- 2026-02 Breakfast Television — Race in Reproductive Healthcare
- 2025-10 Breakfast Television — Choosing a fertility clinic lab
- 2025-09 The Social, CityNews, CP24 — PCOS awareness coverage
- 2025-08 Canadian Living — Fertility article
- 2025-04 Global News — Breaking the Silence: Navigating infertility
- 2025-02 CTV Your Morning — Inclusive Fertility Care
- 2024-10 Yahoo Finance — Ontario's Landmark Investment in Fertility Care builds on Dr. Marjorie Dixon's advocacy
- 2022-04 Globe and Mail — 1 in 6 Canadian couples experience infertility
- 2021-11 Cision — New Downtown Clinic opens
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